This privacy notice explains in detail the types of personal data we may collect from you when you wish or proceed to interact with us. It also explains how personal data collected from our visitors and users is being stored, used and protected when you browse website.

This privacy policy covers DQT Ltd’s, henceforth known as DQT treatment of personally identifiable information collected by DQT through a website owned and operated by DQT. This does not apply to the practices of companies that DQT does not own or control, or of persons that DQT does not employ or manage, including any third-party content contributors bound by contract and any third-party websites to which DQT websites link.

For the purposes of the UK Data Protection Law DQT (“We”) are the data controllers of the personal data which we collect from you or which you provide to us through our site ( Data privacy is highly important for us and we guarantee to comply with the standards, procedures and requirements of the said Law of protecting and securing data.

By continuing to use the site and/or using the products and services made available to you on the site, you are agreeing to the terms of this policy.

What personal data do we collect?

We collect personal information comprising: your full name, e-mail address, billing address, delivery address, telephone number, credit card information or other payment information and an encrypted password to provide you with the products or services you request.

We may obtain information about your usage of our website, your visits of our site and which site you came from redirecting to us this.

By accessing the services of DQT and voluntarily providing us with the requested personal information, you consent to the collection and use of the information in accordance with this privacy policy.

When do we collect your personal data?

When an online purchase is made, you provide personal information that will be used to provide you the products and services you requested.

If you use our site and check out as a guest we collect transaction-based data.

Information which you provide when you enter a newsletter sign ups, competition or sweepstakes sponsored by us or when you report a problem with our site (

When you ask to be emailed some product information or about services that we provide.

Personal information when you leave a review about our products and services. Any individual may access personal data related to them, including opinions. So if your comment or review includes information about the Partner who provided that service, it may be passed on to them if requested.

Why and how do we use your personal data?

We aim to provide the best customer service for you. For us to be able to do that, we need your personal data to offer you promotions, products and services on your personal preference.

We use your personal data to process orders you made through our website ( We use relevant personal information such as your name, address and payment details to process and deliver your order, and for notifying you of the status of your purchase.

As part of customer support, we respond to queries, refund requests or complaints with the help of your personal data to assess the matter and help you.  We keep records of these to inform any future communication with us adhering to our legitimate interest of serving you in the best way we can. When you participate in any promotion we will use your personal data in the same reason we would communicate with you about the purchases and request.

If you are an existing member or have an account in our web shop, with your consent, the interaction and personal details we hold about you will be used to analyse and create to a personalised preference profile. This insight allows us to send you marketing communications about new arrivals or products that are most likely to your interests, newsletters or services where permitted in lawful grounds, otherwise you opt-out.

To help you resolve any issue or to answer your queries, we will need the information you provided such as payment details, delivery information or the product/s you have purchased.

To protect our company and your account from fraud and illegal activities or illegal use our site, we use your personal data to allow us to maintain and protect your account. Regular monitoring of your browsing activity helps us immediately identify and resolve any issues and protect the integrity of our company and site.

If you wish to change how we use your data, you’ll find details in “What are your rights over your personal data?” section below. However, on the event you choose not to disclose your personal information with us, we won’t be able to give you the services you have requested.

We analyse our business through personal information for sales, supply chain and financial analysis to determine how our business is performing and where improvements is needed. This is necessary in understanding how our business is performing, and considering how to improve it.

Your consent will be asked if we wish to use your personal information for purposes other than those listed in this privacy notice and as required to do so under legal grounds, otherwise, no personal information will be used.

Where do we store your personal data?

The data that we collect from you is stored on our secure servers which are located within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

How do we protect your personal data?

Personal data security is very much important for customers. With this in mind we implement technical security measures and appropriate steps to protect it. All areas of our website are secured using ‘https’ technology.

Your personal data is encrypted and sensitive data (such as payment card information) is secured and tokenised to ensure it is protected against any unauthorised or unlawful processing and against any accidental loss, destruction, or damage. To ensure safety of data, regular monitoring of our system for possible vulnerabilities and attacks is done.

We also safeguard your personal information from unauthorised access, through access control procedures, network firewalls and physical security measures.

Further, DQT retains your personal information only as long as necessary to fulfill the purposes identified above or as required by law.

How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is you have an active DQT account membership. We will keep your personal information for six years from your last interaction with us. We may keep your personal information for a shorter period if you ask for a termination of membership or a personal data to be deleted. DQT will aim to delete your personal information within a maximum period of one month from the date of the request; your data will be deleted completely at the end of that retention period.

How do we share your personal data?

Sharing of data with your consent to third party service providers for the purpose of processing credit cards and payments, deliveries, manage and service our data, distribute emails, research and analysis as well as administering certain services and features on our (DQT) behalf. They may use specific informations they need only to the exact purpose of our contract with them. Your information is protected at all times as we do work very closely with them. Third parties are required to adhere to firm rules of processing data and to only use this information in accordance to DQT’s instructions and to applicable law. Data that has been shared to these third parties will be deleted as soon as we stop working with a service provider. We will not share your personal information for other purposes before we have received such consent.

We may disclose personal information to other third parties to comply with legal obligations or required by law. Also, in a matter we need to protect and defend ourselves against third party claims and legal rights; and assist in fraud prevention or investigation.

Where relevant, transferring of personal data in the event we sell or transfer all or a portion of our business or assets to new owner or controlling party.

What are your rights over your personal data?

  • You have the right to request access to the personal data we hold about you.
  • An electronic copy of your personal data.
  • In a matter a personal data is out of date, incomplete or inaccurate; you may send us a request for correction.
  • Deletion or restriction of your personal data in certain circumstances provided by applicable law. You have the right to withdraw your consent at any time, whenever you have given us your consent to use your personal data

In case you would like to request a copy of your personal data or exercise any of your other rights, please refer to the details provided in the “Question and Feedback” section below.

How can you exercise your rights?

Data privacy is of high importance for DQT. We are open and transparent with our processing of your personal information. We have established mechanisms to enable you to exercise any rights you might have with respect to your personal information.

Data protection officer:

A Data Protection Officer is appointed to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at

Log Files

DQT follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.


Like any other website, DQT uses ‘cookies’. A Cookie is a small file placed on your computer when you visit a website. We use ‘cookies’ to keep track of your current shopping session to personalise your experience and so that you may retrieve your shopping bag at any time. Benefits of cookies:

  • enable customers to set up an account, save selected items into shopping bag, place orders and make payments
  • enable customers to see recently visited product pages
  • enable customers to check order history, invoice and account information which are valuable enable customers to navigate products easily

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

We do not use cookies to collect or store personal information. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you log on to our site. For the settings of cookies, please refer to Help function within your computer. Information on deleting or controlling cookies is available at

Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping basket until you have paid. We may place these cookies without your consent.

Analytical Cookies

We use analytical cookies to optimise the website experience for our users. With these analytical cookies we get insights in the usage of our website. We ask your permission to place analytical cookies.

Remarketing Cookies

This website uses the remarketing services to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Social Media Buttons

On our website we have included buttons for Facebook, Twitter Instagram and Pinterest to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, Twitter, Instagram and Pinterest. These buttons work using pieces of code coming from Facebook, Twitter, Instagram and Pinterest themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalised advertisement can be shown to you.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymised as much as possible. Facebook, Twitter, Instagram and Pinterest are located in the United States of America.

Third Party Privacy Policies

DQT’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Disclosure: Klarna’s Pay in 30 days credit agreements are not regulated by the FCA. Use of these and any missed payments may affect your ability to obtain credit from Klarna and other lenders. 18+, UK residents only. Subject to status. T&Cs apply


In accordance to the law, we do not allow children under the age of 13 to register on our site. Our website is not intended for the use of children under the legal age of where they reside.

Changes to our privacy policy

DQT may at any time, without notice to you and in its sole discretion, amend this policy from time to time. Please review this policy periodically. Your continued use of DQT websites after any such amendments signifies your acceptance thereof. We urge you to read our privacy policy and keep yourself informed of our practices.

Last modified: 10 July 2020.

Questions and feedback

We hope this Privacy Notice was in any way helpful on your questions regarding how we process and handle your personally identifiable information. If you have any questions that haven’t been covered, please contact our Data Protection Officer at who will be pleased to help you.

We welcome questions, comments, and concerns about our privacy policy and privacy practices.